TikTok. An online platform which has shot to popularity over the course of the last year. In June of 2020 alone, TikTok was downloaded 87 million times, and experienced a year-on-year growth rate of 53%. Every month, the app and its over 800 million users are bombarded with trends, products, places, and advertisements through the application’s cleverly built algorithm. An aspect of the app which makes it unique, as follower number and popularity are not the sole contributor to going ‘viral’ or being on people’s explore pages. Because of this, TikTok has become an incredible tool for businesses to influence public opinion and get people talking about their products and services.
At the beginning of its popularity, many people dismissed the app as a ‘Gen Z’ space, a place where the younger (non-market active) generations could spread ideas; however, the last year has seen a stark increase in millennial and older generation users. This has meant that businesses who advertise on TikTok are not only influencing the minds of the younger generation, but actually converting their TikTok fame and advertising into real-world profits. In this article, we will look into 5 easy ways to drive consumer engagement on TikTok and convert that engagement into real-world sales.
Tip #1: Connect Other Social Media Accounts
The best way to get people connected with your company is to give them what I like to call ‘quick links’ to your other business accounts. This can be done on TikTok through link attachments on larger accounts and through the quick links that TikTok provides on smaller accounts. TikTok profiles contain both Instagram and YouTube quick links for people that are exploring TikTok. Giving people different ways to connect with your business once they have been pulled in by your TikTok marketing will allow them to stay connected with your business.
Tip #2: Get Creative with Content
The best way to drive consumer traffic and sales is to capture their attention, and the best way to do this is through creative and original content. It is crucial to avoid reusing and duplicating content, as people who see this kind of content will be unlikely to be attracted to your business or engage in the future.
Tip #3: Paid Advertising Works!
TikTok allows business to engage in the always popular, ‘paid advertising’ available on many popular social media platforms. It can be easy to dismiss these as money wasters, but due to the algorithm on TikTok and the sheer quantity of people who use the app; paid TikTok advertisements are seen by hundreds to thousands and sometimes to millions of people, depending on how much money you put behind them.
Tip #4: Partnerships with Influencers & Creators on TikTok
Partnering with influential people on an influential platform is a win-win scenario. Look at content creators and influential people on the platform and consider who connects or relates to your product or business as a whole. Partnering with influencers, however, should be gone into with a pinch of salt. Be careful to avoid fake influencers and be wary of potential scam artists. Only enter into influencer partnerships which will be mutually beneficial. If used correctly, TikTok Ads can be majorly influential and effective for any business.
Tip #5: Go Live! (if you can)
If your business TikTok possesses over 1000 followers, your account has the ability to ‘go live’ on the app. These live stories ae advertised, promoted, and turn on people’s ‘For You’ pages if they work in with their algorithms. Going live on the app connects you in a real and authentic way with your consumer base (followers you already have) and also with potential customers who may run into your account while exploring the app.
TikTok has become the unlikely hero for many businesses in their advertising and marketing ventures over the past year during the pandemic. With the extra time that people possess, they are taking to apps such as TikTok to full this time; and businesses have been able to exploit this by putting their marketing front and centre on TikTok. Hopefully this article has given you a little bit of insight into how to utilise TikTok marketing to the best of your ability for your business to drive traffic and sales.