In a fiercely competitive and crowded online space, it’s essential to improve your SEO strategy to increase your Google ranking and give you more visibility on the internet. The competition online is very stiff as millions of blogpost content are released every day. So it becomes even harder to appear on search engine results, and the chances are only getting slimmer with each passing day. However, with the right strategy, you can improve your chances.
Two of the main factors that Google uses to rank websites for a search result are content and links. It is therefore of extreme importance that you create content of the highest quality and secure worthwhile links. This is why you have to prioritize SEO. However, what you might not know is that some of the tactics you use on social media might also be helpful for your SEO growth.
Although it is on record that Google doesn’t use social media signals as direct ranking factors for searches, there are many other ways in which social media may influence and help improve your SEO results. This is what we will be discussing in this article.
The Role of Social Media for SEO
Social media has no direct contribution to your SEO rankings. However, the links that you share on different social media platforms help increase your brand exposure. There are six directions in which these links add up to influence your SEO. These are:
- Wider content reach
- Longer lifespan for your posts
- More organic traffic and online visibility
- Improved brand reputation
- Increase brand recognition
- Boosts local SEO
The content that you post on social media networks is not considered for your SEO rankings. However, when there’s a large number of people sharing your content across social media, it gives a social signal indicating that your contents are valuable and relevant to the target market.
According to a report by CognitiveSEO, after analyzing millions of social media shares from different platforms, they found that there’s a link between your SEO and social shares. The shares, comments, and likes that your posts get are important signals that search engines such as Google consider when ranking your website.
While these links are very helpful for SEO, Google doesn’t rate them as it does with getting a link from an authoritative website. However, it is still common knowledge that some of the pages that rank best on SERP have the most social media shares. According to professional essay writing services, one of the best ways to explain this is this: social media has no direct influence over SEO. However, it has an indirect positive effect on the outcome of search ranking.
How social media supports your website SEO
Social media is very helpful for your website or blog. The fact that it can indirectly influence factors important for search rankings makes it a critical tool. It also has a massive potential to bring traffic to your website or blog.
Firstly, you have to create high-quality content relevant to your audience and publish it on your website. When you do this, your audience becomes your advocates. This is because you’re offering something valuable to them. So, they won’t stop at just reading it. They’ll be more willing to share it with their followers and friends.
If the content is relevant to their followers and friends (which it likely is), you can be sure that they will share it too, and this becomes an unending cycle. This is why you must know that content creation is vital as it helps you attract more people to your website. Also, there are different types and formats for content that can engage your audience. Some forms of content that help drive traffic to your site and increase social shares are podcasts, blog posts, infographics, and video content.
With these materials, you can get helpful information for your marketing persona that ultimately drives your brand and keeps them coming back. That’s what content marketing is about. You share valuable information to help your reader. However, it’s also vital that you distribute your content correctly too. Otherwise, it will not have the desired effect. That’s where social media becomes important.
When you share your content on social media, your audience also shares it with their followers. This amplifies the content, increases its visibility, brings more traffic to your website, and generates backlinks.
Google then receives these social signals as evidence that your website content is credible. In the end, these signals may indirectly help to improve your Google rankings. So, your content plays a vital role in how social media affects your SEO.
You need to start with creating helpful content and posting it on social media. Relevant content will get you good traction, increase the content’s reach, and help you generate backlinks. This will, in turn, grow your social media profile, drive traffic and grow your follower base. Consistently delivering quality content helps you build a community for your brand, increasing your brand reputation. It’s easier for Google to index your blog posts due to links from social media, and this indexation will lead to more traffic from searches and improve your ranking.
The whole process might not be this straightforward, but it all starts with the content you put on social media. You need to create and share content that will engage your audience. Make it easy to share your posts, too; this will boost social shares.
Although social media cannot affect ranking directly, it can do so indirectly, so it’ll be a big mistake for you to ignore it completely. When you have two marketing channels that are very aligned such as social media and SEO, you must use a strategy that brings both together, considering how one affects the other. This is how you can be successful in your online marketing.