Can any company shun their eyes from the importance of mobile apps for business operation? Unarguably, no. This is because mobile apps represent the core of the digital presence that most brands are chasing after. Any company, irrespective of the niche or category, cannot just do without mobile apps anymore.
Mobile apps offer businesses a level playing field to compete with, but apps also appear as representations of business brands that make a far-reaching impact on the audience. No wonder businesses across all sizes and niches now are having their apps.
Branding, ease of operation, improvement of productivity, sophisticated user experience, robust user engagement, and many other reasons explain why mobile apps are now invincible as a component in the business process and operation.
Before you decide to opt for any of the leading mobile app development services for your project, let’s have a quick look at some of the key reasons why mobile apps play an invincible and irreplaceable role for businesses these days.
Competitive brand presence
The most significant incentive of having your own branded mobile app is the competitive brand presence. Thanks to a mobile app, you can quickly emerge as strong as any other major brand, at least at the outset. An app allows you to take advantage of a high-level playing field shared by many players irrespective of size and brand reputation.
Mobile apps provide an opportunity to go ahead if other competitors simply on account of the sophisticated app user experience. Even if your core business offerings are not very special, simply the user experience can help you stay ahead of the competitors and enjoy better traction. This is like offering a better store ambience while selling the same old goods provided by everyone else.
This advantage of the mobile app is particularly true for retail businesses having both physical and online stores. A mobile app can bring together offline and online shopping experience with a consolidated app that caters to specific needs of in-store shopping besides mobile commerce. As perceived by major retail chains and brands, the omnichannel shopping experience still stands key to the success of modern retail stores.
Omnichannel shopping experience allows a retail customer to make supple use of mobile commerce features while shopping offline or track or scan products by using the mobile app features while handling products offline. The app can also send location-aware signals to the customers passing close to the physical store and attract them with additional benefits, discounts, offers, etc.
Chatbots now emerged as a critical app feature that most businesses utilise to provide instant and responsive customer support. Chatbots capable of initiating the conversation for recommending products and services or answering customer queries can be used both for marketing purposes and customer support. But chatbots also evolved over the years. Now, thanks to artificial intelligence (AI) technology, chatbots are more innovative and intelligent enough to carry on a conversation by adjusting to individual intent and customer data.
Mobile apps across all niches are now using intelligent chatbots as essential functions for customer support and business promotion. Chatbots are not only helping businesses to deliver excellent customer support, but they are also offering a great avenue to get access to a lot of customer information that is otherwise not available. Since smartphones are highly personal devices used by users round the clock, they can easily feed any app a lot of helpful information that can be analysed to understand customer intent, sentiments and buying behaviour.
PWA: a cost-effective way to merge online and mobile experience
Progressive Web Apps (PWA) offer a highly cost-effective way to build your mobile app. PWAs are websites, but they provide a mobile app like user experience and countenance. That precisely means they bring you the best of both worlds, web and mobile apps. While like the web, it remains accessible just through a browser across all devices, including desktops and mobile, they at the same time can be accessed right from the mobile screen like an app. A business by developing a PWA can do away with the massive cost of building native apps as the website serves both web and mobile audience.
These days, PWAs emerged as cost-competitive alternatives to native mobile apps. Thanks to PWAs many businesses that otherwise cannot afford high budget app projects can now build their mobile presence without compromising a superb web experience and mobile experience. Fast-paced or instant loading, easy on-screen access just like a native app, in-app notifications and better user experience with integrated native device features make PWAs so much popular a technology.
MVP development approach
Earlier, for a small business operating from a brick and mortar store sandwiched between big brand outlets, it was impossible to consider having a mobile app catering to a large audience. It is primarily because of the excessive native app development budget that remains out of the reach of most startups and small businesses. This is where the MVP or Minimum Viable Product (MVP) approach has a great value proposition to offer.
Another essential aspect that any app project these days is concerned about is the risk and cost involved in course correction if anything goes wrong in an app project. After building a robust app with many features, it becomes challenging, time-consuming, and expensive to rectify some faults or add something. This is another area where the MVP approach proves to be highly effective.
MVP approach allows you to build an app with basic and core features and roll out the app in the market. Once market feedback comes, the subsequent updates can incorporate changes and value additions as necessary. This will reduce the initial cost of development while maintaining a development process validated by user feedback.
There must be several other areas of impetus that make it necessary for businesses to go for mobile apps as the face of their brands. But all these reasons we focused upon primarily address two things. First of all, apps are the avenues of innovation, and secondly, some approaches and methods make building apps no longer difficult.