Focusing on retaining your existing customer base comes with many advantages and pays dividends for your business. However, this doesn’t invalidate the need to make new customers and attract people to your business. The biggest and most successful businesses are those that can make new customers constantly and retain most of their customers. Perfectly combining the two is heavenly bliss for a business, and at no point should you overlook one for the other. While customer retention helps to build brand loyalty, acquiring new customers helps to develop your business faster.
At this point, the common question will revolve around how to make new customers and the best marketing strategies that your e-commerce website can apply.
Getting new customers is not going to be easy, but it is not impossible still. This article discusses several ways to get more customers to your eCommerce business and continue to grow.
- Create buyer persona to attract new customer
In acquiring new customers, you must be sure of those you’re targeting and looking to make into your customers. With a buyer persona, your retail business will be getting valuable insight. It allows you to create marketing strategies and tailor your content for your target. You also get to understand their needs as customers and what you are offering to solve their problems.
A buyer persona helps you attract the right kind of prospects (that you can easily convert into customers). In creating a buyer persona, you will need details such as standard demographics, pain points, needs, qualities, traits, and goals.
- Use the right platform
“Go where the customers are,” is an old but ageless saying. You would have identified the social media platforms where you can find your target audience from your buyer persona.
Each social network has different types of audiences. So the type of audience that your business needs determine which social platform you’re focusing on to reach your target audience. You can also check other websites, platforms, and forums such as Quora, Reddit, Mumsnet, etc. Once you’ve determined their favorite platform, create a campaign to reach them on it.
- Optimize and update your website frequently
Your website is essential to attract new customers, but when it’s not optimized, you will end up losing more customers. For instance, you must make sure you optimize your website speed because most users tend to exit a website if it doesn’t load in 3 seconds. Also, most people surf the web with their mobile devices, so you must optimize your website for mobile devices. These are only a few examples.
Note that, according to a college paper writing service, search engines also favor websites with fresh content, so be sure to update your website and website content.
- Have a blog
Content marketing is an effective means of driving traffic to your website, which you can then convert into paying customers. The best way to be effective with your content marketing strategy is by having a blog. This is part of an effective strategy for your inbound content marketing.
Millions of people use search engines daily by regularly creating short content tail, long tail, LSI keywords, etc. This helps you rank high on search engines. Be sure to create high-quality content that offers valuable information for the audience.
- Do social media giveaway or run a contest
A very effective way to introduce yourself to a new audience or potential customers is by running social media contests or giveaways. Organizing competitions will help you boost your online engagement and also inspire people to reach out to you. This is also an excellent way to increase your email subscribers because they have an incentive to sign up.
This strategy opens your brand up to many people that you can later convert through your offerings.
- Influencer marketing
Social media influencers are such called because they have many followers that they ‘influence.’ So they can determine the buying decision of other people by their posts, comments, reviews, and publicity of a brand and product. The army of loyal followers that they have makes them a valuable asset that you can use for marketing your brand and product.
What you need to do is work with the right influencers, especially those within your niche, as their influence will likely be over people who are your target audience.
- Use paid advertising
This digital marketing strategy involves search engines. You will be paying search engines to show your business ads on the first result page. An example of this is the pay-per-click model. This means that you will only be paying each time a user clicks on the advert. This way, it is easier to measure and also cost-effective than many other traditional advertising methods.
Attracting new customers to your business is the best way to ensure that you grow very quickly. In this age of digital marketing, there are numerous strategies that you can apply to help you attract new customers. In this article, we have discussed seven of such important strategies that you can use to attract new customers. If you also learn to retain these customers, then you are in for a big boom.