Curious about link building in 2021? Well, the truth is, while link building isn’t what it used to be in the SEO industry, it still has some drive left in it. Although link building can come off as spammy to consumers and search engines, it can still be a primary part of an effective performance-based SEO strategy, especially when done well.
Search engines like Google are already cracking down at fraudulent sites and links. However, these search engines still want users and third parties to create legitimate links to their sites. That means that when you publish new content to your website you should also build links to the page.
This article is going to visit some inspiring case studies that have actionable strategies to increase link building, so keep reading to discover what they are!
- David Farkas’s Experimental Adventure
David Farkas set out to find out how effective link building is when creating a website within the health niche.
Once they had developed the website, Farkas and the team spent over six months creating highly-optimized content. However, they didn’t waste time promoting or link building in this experiment.
After a fruitless year, the team began its link building campaign. Each decision made was based on answering two questions: Why would other websites want to link back to my website? And what are content pieces within my website worthy of being linked to? Since the website was health-based, Farkas and the team decided to leverage the site as an educational resource.
As a result, the site’s organic traffic skyrocketed by 2000%.
- Chris Tzitzis’ Link Building Efforts for a Client Website
Chris Tzitzis also used link building to his advantage when doing so for a business/government-based client website.
First, Chris conducted a site audit of the website. Using various SEO tools for the audit, he saw that the website had the following:
- Simplified backlinks
- Directory links
- Links to guest posts, AND
Main keyword ranking of page 6 and most backlinks that the website had were linking back to the homepage.
The team had an allocated budget of approximately $5,000. Since the website already had some basic links, during the first month, the SEO team focused on building more natural links to the site.
Content included guest posts and niche edits. All backlinks were directed to the homepage. This reaped favourable results in the first month. So, they continued the tactic of building relevance and authority of the homepage.
In the fourth month, the team added lesser authoritative links to help diversify the anchor profile (which was mainly based on branded and URL anchors).
By the end of five months, the site gained the number one rank for its primary keyword. Additionally, the site achieved an overall SERP of number 1, thanks to its organic traffic increase. Essentially, the site achieved this feat with a lower quantity of links.
- Pat Ahren Prodding a B2B Towards Success
Pat Ahren and his team sought a way to assert its online presence and uniqueness, while competing with the likes of HostGator and GoDaddy.
Having only a small budget, Pat Ahren surely felt that the odds were against him. However, he and his team still improved the online presence of one of its clients.
By conducting competitive research, the team discovered that the B2B website’s target audience were looking for information regarding DDoS attacks. This made Ahren realize that the team needed to shift the main keyword from a general phrase like “web hosting” to a specific phrase like “secure web hosting”. Afterwards, it optimized the website’s content accordingly, and then created relevant premium content.
Once the content was optimized, the experts boosted the B2B website’s backlink profile with link building. Focusing mainly on guest posting, the link building campaign team writers write valuable content for various authoritative websites and blogs. This helped them acquire high-quality backlinks that the team could control. Using tools like SEMRush and Ahrefs, the team was able to establish authority as a secure web hosting provider, and identify potential content topics pertaining to DDoS protection.
As a result, over 1000 authoritative websites were shortlisted, along with a relevant premium article about DDoS security. Participating bloggers (out of 1,000 participants) who responded positively were encouraged to link back to the content.
Thus, the B2B website was able to attract over 43 backlinks from 15 different sites (excluding social media shares).
What can be learned
So, there you have it!
Link building may look and feel different every so often, but its utility is still the same. Don’t assume link building is least important, or that it’s a white-hat tactic. Gain insights from these case studies, and use their actionable strategies to improve your link building efforts.