For many small businesses, social media is an essential tool. It helps to level the playground with the large organizations and make small businesses more competitive. Social media is meant for social connections, and companies use this to drive traffic to their site, get new customers, and communicate with their customer base. However, it may be challenging to use consumer apps to manage different social accounts. This is why it’s essential to get the right tools to work your social media pages as a business organization. 

The good news is that there are  many apps and tools available to manage your social pages. These tools allow you to control, automate, and analyze your social pages, so you can spend more time to create quality content. With these tools, you can post updates on your social media pages, create schedules, and send in content at the most effective times. 

This article will discuss the best management apps that can be used to maintain your social media pages. 

  • Hootsuite

This provides a comprehensive solution to social media management. This app can be integrated with over 35 social networks, including the commonest ones like Twitter, Instagram, Facebook, Pinterest, and youtube. This tool is built with a scheduler for creating content queues to post at a chosen time. You can schedule your update for the best engagement times with the auto-schedule feature or create your schedule. 

A vital feature of this app is its analytics tool. This provides you with a full understanding of social results, using 200+ metrics for performance measurement. The analytics can also be exported as CSV, PDF files, Excel, and PowerPoint after generating the reports.

  • Social report

This social media management tool hasn’t started to gain the level of attention that it deserves in recent years after being under the radar for so long. The reason is that this app delivers the best on all features that your team needs, and it comes at an affordable price. 

As you would expect, it offers integrations into many social networks such as Instagram, Facebook, LinkedIn, and Twitter. However, it also integrates with many other social networks that are easily overlooked, such as Yelp, Google Business, Google Analytics, TripAdvisor, etc. 

  • Trello

This tool improves team collaboration. It has a customizable board that can be used to plan your campaign, create a content calendar, and organize your ideas. You can customize it anyhow you want and also organize posts on a topic for a week on one platform. 

According to a content creator at Essaygeeks, you’re able to add a checklist to the board, and you can cross items off as you complete them. This makes your campaign progress tracking easier. Team members can also be assigned tasks with publication statuses and customized labels. This allows them to see the status update for a particular social network and when it’s due. 

  • Trendspotter

This app has the intelligence to predict social media trends that can become viral within a short time. This platform is recognized globally and used by PR agencies, marketers, and brands. It can also help to identify significant influencers for a particular topic. 

Trendspotter monitors your campaign on platforms like Twitter for hours and days after it has become viral. With this app, it is easy to determine the most relevant content for your audience at a particular time. This is because, many times, the time content is shared can be more necessary than the shared content itself. Timing is essential for sharing content, and this app helps you get that right. 

  • Buffer Publish

Buffer is a long-running social media tool created primarily for post scheduling. It integrates well with platforms like Twitter, Instagram, LinkedIn, and Facebook. It allows the free users to add three social media accounts. 

This app creates an automatic schedule for users after connecting a social media account for the first time. The default scheduling is four per day: morning, noon, late afternoon, and evening, depending on the time zone you’re in. however, you can change this setting to your preferred number of slots.

  • Sprout Social

This app has similar features to Social Report and integrates with Facebook, Twitter, Linked In, Instagram, and Google+. Users can schedule posts and publish them across these social networks with ease because of the responsive interface of this app. 

Sprout Social has a ‘Landscape’ tool that makes image resizing easy if you attach it to your content. There’s a content calendar for you to view your scheduled posts as well. It also helps to improve your social media customer service with their social inbox (which integrates with Zendesk) and accumulates all messages. It also provides a good amount of analytics to track your post-performance. 

  • Nimble

This social media app helps you engage with customers on different social networks across other devices (laptops, tablets, pads, iPhones, etc.) that they’re using. It’s an intelligent app capable of gathering relevant contacts and providing good content ideas to create strong relationships with customers and prospects on social media.

With the Nimble app, you have the proper context to connect intelligently with your customers and take the right action from your business app. This will allow you to attend to your customers at any point in time and gradually increase their trust in your brand. 

Conclusion

There are many social media management apps to choose from. In some cases, you might be able to combine two of them to serve different purposes. The app that you’ll go for is your choice, but to get the best of the pick, you should consider trialing a number of these apps.

About the Author

Thomas Jackson

Thomas Jackson is a journalist and blogger from New York. He loves to spend time with family and play the guitar.

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