Search engine optimization (SEO) should never be ignored, regardless of the kind of company you operate. You may be wondering what SEO is. SEO is a technique for boosting your website’s rankings in search engine results, which ultimately results in more business and revenue.
By utilizing solid SEO strategies, it assists a business in conforming to the algorithms employed by search engine giants such as Google or Yahoo, so that you appear in search results higher than other competing businesses. It’s a strategy to follow in order to garner more exposure across the internet. The more effective your SEO efforts are, the higher your website will rank among the results. This is especially essential for attorneys or legal firms, since search results on the first page often indicate more competent and trustworthy lawyers.
When an attorney’s website does not show on the first page of search engine results, you have a very little chance of being found. Most people searching for anything don’t go to the first page. If the website of an attorney or law firm shows up first, they see a lot more business than those that do not.
How Can SEO Benefit Law Firms?
Continue reading if you’re still unsure about how SEO benefits attorneys or businesses in general. For example, do you know that over 90% of individuals look for an attorney online? Roadside billboards or the yellow pages just don’t bring in as many clients as the Internet. Going online and doing a simple search is free and easy to do. This is why it’s the most used method of finding things first.
Another interesting stat is that out of nearly 90% of those who enlist an attorney for legal people, over 70% do so after calling one attorney. This means that people use a search engine like Google to choose a law firm and around 75% find an attorney with their first choice. You’ll be wiped out by the competition if your website isn’t in the top three.
If this isn’t enough to convince you of the importance of good SEO tactics, here’s a list of other reasons why SEO might benefit a legal company.
The higher a law firm ranks in search engine results, the more established it is in the market. The perception is that the higher a firm ranks, the more trustworthy they are. How does a company obtain a strong market position? By using solid SEO strategies.
Focused Traffic Targeting
When potential clients use a search engine, it’s likely that they already know what they’re searching for. By optimizing a firm’s website for certain keywords, the company makes itself more accessible for this targeted traffic. Organic traffic is much more successful than using social media advertising. This is because your ads may be viewed by people that may not even require legal help. Relevant traffic is ten times more advantageous than irrelevant traffic.
More Potential Clientele
A firm using SEO optimization will see an increase in potential customers contacting them after they begin to rank well and see more organic website traffic from search engines. Attorneys that use effective SEO methods may generate more business with half the effort.
The more people who contact you, the greater possibilities you have of converting them into a client. Also, as strong SEO attracts customers, an attorney or law firm can focus on the other important elements of the company. Less time trying to drum up business with new marketing and more personal time with potential clients, as well as more time to focus on the cases already in litigation.
Better Return On Investment
There will always be competition, even if the law firm has a specialty. In the legal sector, it’s a cutthroat business. Fortunately, by effectively implementing your SEO strategy, you may simply position yourself ahead of your competitors without investing a lot of time or finances. At first, it will take some time and effort, but once your website is seo optimized, you will see an influx of new clients begin to pour in. SEO is one of the more cost-effective marketing strategies you can implement, especially in the legal field.
How to Boost Your Search Engine Optimization
The advantages of law firms using SEO are undeniable, but where do you begin? If you’re an attorney, you are almost certainly already extremely busy. Sitting down and optimizing your online presence isn’t very realistic, particularly if you’re not a techie, it might be difficult.
With that said, here are a few fundamental techniques to boost the SEO of your law firm.
Encourage Clients To Leave Testimonials
Obtaining more reviews is a simple place to begin. The more favorable reviews you have online, the more probable it is that search engines will rank you higher. Request testimonials from your customers so that you may post them on your website. The more reputable a source is, the more likely it is to assist in increasing traffic to your website. Furthermore, when a potential client clicks through to your website and sees all of the positive feedback you’ve received from previous clients, they’ll be more inclined to trust you as their legal counsel.
Choose Your Keywords Wisely
It’s important to keep in mind that a strong SEO strategy uses the right keywords. You will never get results if you target keywords that are never looked up on Google. Look at what your competition is doing. Do keyword research on competitor firms and come up with legal-related keywords. The stronger the results, the more relevant your keywords are.
Stay Away From Legal Jargon
If you’ve ever read a legal contract, it’s nearly indecipherable unless you are an attorney. It’s a big part of what an attorney does. When writing content for an attorney website, it should be written so that anyone without a legal degree can comprehend it. This will certainly boost your SEO. If you have researched keywords, the law firm’s website will increase soon.
Meta Descriptions Are Done Correctly
When searching something online, in the results the brief description of the page you are searching is called a Meta Description. This tells the person searching what they should expect when visiting the website. These short descriptions, or blurbs as they are called, are often collected from the website automatically. If you can craft a compelling description, it may help you rank higher in search results and raise your click-through rate.